How Ribble Cycles Turned Pandemic Demand Into a Platform for Long-Term Growth with SYSPRO

Key Takeaways

Ribble Cycles experienced a quadrupling of bike demand during the pandemic, presenting both opportunities and challenges for scaling operations.

The company implemented SYSPRO 8 as part of its digital transformation, enhancing integration across various systems for improved operational visibility.

This integration allowed Ribble to monitor stock levels and individual builds in real time, ultimately creating a data-driven business positioned for long-term growth.

How Ribble Cycles Turned Pandemic Demand Into a Platform for Long-Term Growth with Syspro

When bike demand quadrupled during the pandemic, Ribble Cycles — a 125-year-old British manufacturer — faced a defining moment. Triple-digit growth was exciting, but without agile, connected systems, scaling operations while maintaining quality and reducing lead times was a serious challenge.

Ribble placed SYSPRO 8 at the heart of its digital transformation, integrating it with a warehouse management system, Manufacturing Operations Management, automated communications, and HR — creating end-to-end visibility across the entire business. Users can now track warehouse stock levels, monitor individual builds in real time, and drive continuous improvement across operations. The result is a future-proofed, data-driven business built to compete globally.

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