IBM and The Weather Company launch new storytelling technology

IBM has unveiled its latest innovations to the Max Platform, Max Velocity and Max Alert Live, with its subsidiary The Weather Company in conjunction with the National Association of Broadcasters (NAB) show in Las Vegas.

The Weather Company aims to transform the broadcast industry with Max Velocity, a new browser-based video storytelling tool designed to allow media clients to create high-quality digital content more efficiently and effectively from any environment for publishing across platforms. The new tool is now available and will accelerate storytelling, combining template-based video creation with weather data, interactive mapping and streamlined person-to-person interviews.

Max Velocity is engineered to enable broadcasters to expand and improve storytelling capabilities, publish from anywhere, optimize resources and teamwork, potentially drive digital revenue and educate viewers with climate change content thanks to a new collaboration with Climate Central.

In late June, Max Alert Live, the newest component of the alerting platform, will debut to help keep audiences informed and safe by notifying them of disruptive weather events. The solution will utilize the familiar Max user interface and cloud-based technology, so alerts can be managed from anywhere with an internet connection.

Bill Dow, head of media solutions at IBM’s The Weather Company, said: “Max Alert Live will allow stations to manage National Weather Service watches and warnings from anywhere with an internet connection, helping provide viewers with quick and engaging severe weather notifications. Messaging can be placed anywhere on screen and set to display automatically or manually depending on severity level. Since Max Alert is leveraging Max graphics technology, weather crawls and alerts can match the look and branding of the station’s main weathercast.”