IBM has announced plans to acquire Waeg, a consulting partner for Salesforce, in a deal that will extend its range of services and advance its hybrid cloud and AI strategy.

The acquisition builds on IBM’s continued investment in Salesforce consulting services to meet the rising client demand for experience-led business transformation and new customer engagement strategies backed by data, AI and machine learning. 

Headquartered in Brussels, Waeg provides a full spectrum of Salesforce consulting services, from digital strategy advisory, business-to-business commerce, marketing automation and customer experience design to implementation and managed services, to clients across Europe.

Mark Foster, senior vice president of IBM services and global business services, said: “Salesforce continues to play a critical role in companies’ digital transformations as they adapt to the conditions created by the pandemic. Waeg’s strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations.”

Chris Timmerman, co-founder and managing partner of Waeg, said: “Waeg’s growth was built on the simple notion of helping our clients successfully navigate constantly changing customer demands. Now, as we join forces with IBM, we are excited to leverage our collective Salesforce capabilities to accelerate that growth across Europe.”

IBM has made a series of acquisitions in recent months in order to expand its cloud and AI consulting offerings, including Nordcloud7SummitsTaosExpertus and Truqua.

The Waeg transaction is subject to customary closing conditions and is expected to complete this quarter. 


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