IFS appoints Max Roberts as COO and Belinda Finch as CIO

IFS building

IFS has announced the appointment of Max Roberts as chief operating officer and Belinda Finch as chief information officer of the company.  

Max Roberts has accumulated more than 25 years of experience in the technology sector, with a focus on the enterprise software domain. Throughout his career, he has held various leadership roles at Oracle and Salesforce. His most recent role was CEO of Stripe, a financial infrastructure platform for businesses. 

In his new COO role at IFS, Roberts will work with the executive and wider leadership teams to develop IFS’ longer-term strategic products, services portfolios and the company’s strategic alliances and partnerships. 

Roberts will take responsibility for IFS’ industry, service management and enterprise asset management business units, and support IFS global sales and customer success teams in customer engagements.

Belinda Finch is joining IFS from Three, where she served as chief information officer. In this capacity, she spearheaded Three’s digital transformation initiative and collaborated closely with product teams to champion system developments to elevate the customer experience. Finch brings prior experience having held senior leadership positions at Centrica, Vodafone, Accenture and KPMG.

Her portfolio features accolades such as Women in Tech Excellence Awards 2022, CIO of the Year Finalist and MVNO’s World Congress Woman of the Year Awards 2023.

Darren Roos, CEO, IFS, said: “I am delighted to welcome Max and Belinda to IFS. They are joining at a very exciting time and I am confident that their energy and perspectives will have a very positive impact as we enter our next phase of growth.

“They both bring strong expertise and a proven track record that is well aligned to our space and, in Belinda’s case, to one of our core industries.

“I am proud that the brand awareness IFS has achieved over the last few years and our consistent performance are attracting such incredible talent. I know that their combined experience and vision will be hugely instrumental as we accelerate our growth journey.”