Global technology firm and Oracle partner Inoapps is signaling a significant push into Europe, the Middle East, and Africa (EMEA) by appointing Jens Lindenberg as its new Senior Vice President. This move underscores Inoapps’ commitment to expanding its international footprint beyond its established presence in the UK and USA.
Lindenberg is a highly respected software and services expert tasked with driving growth across the diverse EMEA region. With Continental Europe firmly in its sights, Inoapps aims to leverage its expertise in large-scale Oracle ERP and HCM implementations and change management to help businesses enhance efficiency and transform operations.
Inoapps CEO and founder Andy Bird welcomed the appointment, calling Lindenberg an “incredibly well-known and established expert and a star player crucial for continental expansion.”
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Bird reiterated Inoapps’ dedication to investing in top talent and leveraging Oracle cloud services to tackle modern business challenges. “Remedying antiquated systems is just the beginning to help create clean data and automate processes so businesses can operate efficiently and seamlessly,” he stated. 
Lindenberg is based in the Netherlands and is fluent in Danish, German, and English. He will initially focus on opportunities in Germany, Switzerland, Austria, Denmark, Sweden, and the Netherlands.
Lindenberg commented on his appointment: “I’m truly delighted to be joining an innovative and growing business like Inoapps and excited at the prospect of helping develop the brand and its services across Continental Europe and the wider EMEA region.” Already well-regarded within the Oracle community, he plans to engage actively with major corporations across Europe.
What This Means for ERP Insiders
Inoapps is increasing its focus on growing in the European market. It is strategically expanding into Continental Europe, targeting Germany, Austria, Switzerland, the Nordics, and the Netherlands within a thriving European ERP software market that is seeing swift cloud adoption. This expansion, led by Jens Lindenberg, aims to provide more localized Oracle ERP/HCM implementation options in key national markets like Germany, which has an estimated ERP market worth $9 billion by 2030, according to some market estimates.
Strategic transformation aligned with market needs. Inoapps’ strategy aligns with the growing need for operational efficiency and leveraging cloud capabilities. The global Cloud ERP market is booming, projected by some studies to reach over $100 billion globally by 2030 with double-digit annual growth rates. Their OCI capabilities and proprietary product extensions further support complex transformations for ERP users seeking strategic, future-proof value.
As a leading vendor, Inoapps is deepening its relationship with Oracle. Inoapps’ established global presence, with a turnover of over $70 million last year, is validated by industry recognition for Oracle Cloud Infrastructure (OCI). This recognition comes as the market for OCI expertise grows, positioning Inoapps as a significant, recognized partner for large-scale Oracle transformations. With a presence in over 40 countries, Inoapps represents a capable and scalable option for organizations undertaking demanding, potentially multinational, Oracle ERP digital transformation projects.
