Industry-specific enterprise software provider Epicor has appointed Kerrie Jordan as Chief Marketing Officer (CMO). In this role, she will lead the company’s marketing strategy, Epicor indicated on August 11.
At Epicor, Jordan will be responsible for driving the ERP provider’s brand growth and customer engagement across all the industries it serves.
Prior to her latest role as CMO, Jordan served as Epicor’s Group Vice President of Product Management and ISV Partner Programs for two years. In this role, she drove the company’s Cognitive ERP program that aims to use an AI driven approach to transform ERP to a system of action and insight.
“Kerrie’s ability to connect product strategy with market execution makes her an ideal fit for this role,” said Vaibhav Vohra, President and Chief Product & Technology Officer at Epicor. “Her leadership has already helped shape our Cognitive ERP vision, and as the only cloud ERP community focused solely on the needs of supply chain businesses, we’re excited to see her bring that same energy and insight to our global marketing efforts.”
The company has indicated that with her appointment as CMO, Jordan will integrate Epicor’s product development, analytics, and marketing efforts. This will speed up innovation, deliver value to the company’s customers more quickly, and accelerate its global growth.
“I’m honored to expand my role at Epicor to serve as CMO,” said Jordan. “Epicor is at the forefront of helping essential businesses thrive through AI-driven, connected, intelligent technologies. I look forward to amplifying our impact, deepening relationships with our customers and partners, and driving growth across our global markets.”
What This Means for ERP Insiders
Jordan’s appointment as CMO strengthens Epicor’s Cognitive ERP strategy. Epicor is embedding AI and Machine Learning (ML) directly into its Kinetic platform. A prime example is Epicor Prism, a conversational AI assistant that allows users to query the ERP using natural language to get insights or even trigger workflows, like checking inventory levels and automatically generating a purchase order suggestion. This strategy frees up organizations to manage exceptions and focus on higher-value strategic tasks rather than being bogged down in routine processes. For ERP Insiders it means familiarizing with the principles of predictive analytics, how they apply to a specific domain and propose a pilot project using a tool like Epicor Prism to automate a specific, measurable process to demonstrate the value of a system of action to stakeholders.
The supply chain is now a risk management ecosystem. Recent global disruptions have permanently shifted the focus of supply chain management from pure cost efficiency to resilience and agility. Market trends show that managing risk, ensuring visibility, and promoting sustainability are now top priorities. Epicor’s strategy includes features like the Carbon Cost Rollup solution, which quantifies CO₂ emissions, turning sustainability into a measurable, data-driven initiative within the ERP. Thus, a deep understanding of supply chain vulnerabilities is critical for ERP professionals today. For instance, knowing that a key supplier is in a region prone to weather disruptions allows you to build contingency plans and alternative sourcing strategies directly within the ERP, backed by real-time data.
Leverage the ISV ecosystem for hyper-specialization. Epicor’s product strategy relies on its Independent Software Vendor (ISV) program to deliver specialized, last-mile functionality that the core ERP platform doesn’t cover out of the box. While Epicor provides the robust manufacturing and distribution foundation, it partners with specialized ISVs to offer best-of-breed solutions for niche requirements. A recent example is the integration with SourceDay for advanced supply chain collaboration and Sovos for automated tax compliance. Epicor isn’t trying to be a master of all trades but it is building a curated ecosystem of experts.
