McLaren Racing and Workday expand partnership ahead of 2024 season

As the new season of F1 swiftly approaches, McLaren Racing and Workday have expanded their multi-year partnership, with Workday continuing as an Official Partner of the McLaren Formula 1 Team.

The Workday logo will debut on the rear wings of the McLaren MCL38 drivers Lando Norris and Oscar Piastri during pre-season testing, leading up to the Bahrain Grand Prix on March 2. In addition to this, Workday branding will also be featured on the McLaren team kits for the new season.

This expansion further supports McLaren and Workday’s partnership which began last year and saw Workday become an Official Partner. Announced in March 2023, Workday debuted its branding at the April 2, 2023 Australian Grand Prix. The multi-year partnership sees McLaren continue to use Workday’s financial planning software, including Workday Adaptive Planning.

Both McLaren and Workday share a passion for innovation and fueling efficiency. By leveraging Workday’s financial planning software, McLaren can make faster and more informed decisions across its entire organization.

Matt Dennington, executive director, partnerships and accelerator of McLaren Racing, said: “We are delighted to expand our partnership with Workday. Its solutions have hugely supported our adaptability and agility in decision-making as a business, and we are looking forward to continuing this into the future.”

Emma Chalwin, chief marketing officer of Workday, said: “McLaren is a globally recognized racing team and a valued Workday customer. That’s why we’re incredibly proud to team up and grow our partnership.

“McLaren represents the highest standard of efficiency and planning; a focus Workday also shares. Together, we aim to empower people to adapt and perform – whether on the racetrack or in the workplace.”

McLaren Racing is not the only team on the grid with new and expanded partnerships, announced last year towards the end of the racing season, Mercedes-AMG PETRONAS F1 Team also unveiled a partnership with SAP to accelerate operational efficiency and unlock new data insights to drive performance gains.