Workday branding will debut at the April 2nd, 2023 Australian Grand Prix.
Additionally, as part of this partnership, McLaren will become a customer of Workday’s financial planning software, adding to the growing community of sports organizations using Workday, which include some of the largest teams and leagues across the globe.
Workday’s technology will help McLaren support and empower its people through better finance planning and forecasting, enhancing transparency, simplicity and adaptability across the organization.
The McLaren-Workday partnership is not the company’s first sports collaboration. Sports lovers will know that Workday is also a proud sponsor of the NFL, as well players in tennis and golf. Brand ambassadors include Naomi Osaka, Casey Danielson, Matt Fitzpatrick and many more.
Workday’s sponsorship follows suit of many major ERP vendors and CRM enterprises such as AWS, Cognizant, Oracle, and Salesforce to join the world of F1.
Pete Schlampp, chief marketing officer and executive vice president of corporate growth, Workday said: “Teaming up with McLaren will help accelerate Workday’s global brand awareness across F1 and enable us to support their team as they drive forward in the future of work. We are proud to partner with one of the iconic names in auto racing and this latest collaboration is a testament to the strong relationship Workday has with some of the world’s most recognizable organizations in sports.”
Matt Dennington, executive director, partnerships and accelerator at McLaren Racing, said: “We are excited to welcome Workday to the McLaren Racing family. In the competitive world of Formula 1, efficiency and performance are crucial both on and off the racetrack. Workday will support our team’s enhanced financial and operational planning, improving our agility in key decision-making. We look forward to integrating Workday’s solutions into our team from 2023.”