Microsoft announces Viva Sales

Microsoft has announced Microsoft Viva Sales, a new seller experience application aiming to help sellers personalize their customer engagements.

Viva Sales enriches any CRM system with customer engagement data from Microsoft 365 and Microsoft Teams by leveraging AI to provide personalized recommendations and insights for sellers supporting them in moving towards deal closures faster.

In today’s hybrid world, employees, especially salespeople, are demanding more from their employers – from the tools they use, to the hours and where they work. Viva Sales will help sellers capture insights from across Microsoft 365 and Teams, thereby eliminating manual data entry, and receiving AI-driven recommendations and reminders while remaining in the flow of work.

The application streamlines the seller experience and saves time by surfacing the insights with the right context within tools salespeople already use and provides the organization with a more complete view of the customer.

Viva Sales builds on Microsoft Viva, which was launched last year, by providing an integrated employee experience platform that brings together communications, knowledge, learning, goals, and insights. It delivers the first role-based Viva application designed specifically for sellers, providing them with the tools to do their jobs, while delivering the insights that sales leadership needs. Powered by data and AI, it recommends next steps on how to progress a customer through the sales funnel and enables sellers to access full history and customer interaction materials.

Judson Althoff, executive vice president and chief commercial officer at Microsoft said: “The future of selling isn’t a new system. It’s bringing the information sellers need at the right time, with the right context, into the tools they know, so their work experience can be streamlined. Empowering sellers to spend more time with their customers has been our goal – and we’ve done that by reimagining the selling experience with Viva Sales.”