Microsoft extends partnership with ASOS, bolstering style with AI

Scott Guthrie, executive vice president, Cloud and AI, Microsoft | Microsoft and UBS

Microsoft has signed a new cloud agreement with ASOS that will see the global fashion destination continue to use Microsoft Cloud as its preferred cloud platform for the next five years.

Bringing together nearly 900 brands for fashion-loving 20-somethings globally, ASOS uses Microsoft Azure and its AI capabilities to power its digital platforms and support new data-led and innovative workstreams.

Over the past few years, ASOS’ engineering teams have worked with Microsoft to build a customer platform that enables technical agility, global scale and resilience. This has been critical in handling high levels of customer demand and helping its customers find the fashion and beauty products they want, in the way that suits them.

Through the renewed partnership, ASOS will work with Microsoft to launch new and innovative projects to support and accelerate its strategic growth plans. These focus on unlocking new customer experiences and business capabilities, such as ASOS’ Partner Fulfilment programme, which will expand the range and availability of products, and maximise demand conversion, customer choice and stock availability.

Scott Guthrie, executive vice president of the cloud and AI group at Microsoft, said: “Retail is one of the most competitive and dynamic industries in the world. By harnessing the power of the Microsoft Cloud and its AI capabilities, ASOS will be able to better meet customer demand, provide greater product availability, and deliver more seamless and personalised digital experiences.”

Cliff Cohen, CTO at ASOS, added: “Over the past few years, we’ve rebuilt our technology platform to ensure we have the foundations in place to support a truly global business. As we embark on our next phase of growth, we see Microsoft as a critical partner that is trusted and can provide a comprehensive set of cloud and AI solutions as a key enabler for evolution of our customer offering, particularly in delivering new business capabilities to support our growth strategy and embedding data-driven insights across our business.”