NVIDIA is assisting The Coca-Cola Company, in partnership with WPP, in scaling its global campaigns through the use of generative AI from NVIDIA Omniverse and NVIDIA NIM microservices.
The Coca-Cola Company will be one of the first to use NVIDIA NIM microservices for Universal Scene Description (OpenUSD) in its Prod X roadmap. OpenUSD is a 3D framework that helps different software tools and data types work together to build virtual worlds.
The NIM microservices will allow Prod X users to create 3D advertising materials that include culturally relevant elements for a global audience. With prompt engineering, users can quickly modify AI-generated images, helping brands better target local markets with their products.
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Samir Bhutada, global vice president, StudioX Digital Transformation, The Coca-Cola Company, said: “With NVIDIA, we can personalize and customize Coke and meals imagery across 100-plus markets, delivering on hyperlocal relevance with speed and at a global scale.”
In other NVIDIA news, the company has introduced fVDB, a new deep-learning framework for generating AI-ready virtual representations of the real world. This is built on top of OpenVDB, the industry-standard library for simulating and rendering sparse volumetric data such as water, fire, smoke and clouds.
fVDB’s large spatial scale and faster frameworks will soon be available as NVIDIA NIM inference microservices. A trio of the microservices will enable businesses to incorporate fVDB into OpenUSD workflows, generating AI-ready OpenUSD geometry in NVIDIA Omniverse, a development platform for industrial digitalization and generative physical AI applications.
