Outdoor goods retailer Bradshaw Taylor chooses Microsoft Cloud

Bradshaw Taylor, the outdoor and country goods retailer, has selected Microsoft Cloud to give a real-time view of the business and quickly respond to customer demand.

The company has built a new centralized and integrated system on Microsoft Dynamics 365 that has replaced individual systems from Bradshaw Taylor’s seven brands, which include Schöffel, Le Chameau, Tentree, Sherpa, KEEN, Cavells, and Artilect.

The partnership creates a single, connected platform that makes it easy for customers to place orders for any of Bradshaw Taylor’s brands, providing a seamless process from order-placement to payment and shipment. As a result, the retailer’s orders now take seconds rather than hours to raise, which has led to a reduction in customer service queries.

Internally, Bradshaw Taylor can now launch new brands more quickly across the UK, Europe and the US; see business data such as shipping, insurance and duty in one place, offering a single and actionable source of truth for the company; and view all stock in warehouses in multiple countries, enabling better advance ordering.

Paddy Devlin, head of business technology at Bradshaw Taylor, said: “One of the biggest benefits is the single view of everything. Previously, order management was manual‐based and separate from our financials. Now they are all in one system, from the point the order is placed through to shipping, invoicing and automatic customer notifications. This ensures customers stay up to date with the status of their order.”

Rob Smithson, Dynamics 365 business group lead for Microsoft UK, said: “To be competitive, retailers today need a fast, agile, and intelligent digital platform that can help them offer customers what they want, when they want it. Companies are increasingly choosing Dynamics for its ease of use and connectivity to gain unique insights into their business that can power growth.”

More than 220 users in the UK, Europe and US will be deploying the system once all the brands are live, with an anticipated completion date of summer 2022.