Accenture Song, the tech-powered creative group of Accenture, has been appointed by Peugeot as its global creative agency record from January 2024.
To meet the ever-evolving needs of consumers and support its ambition and trajectory to be the electric vehicle (EV) leader in Europe by 2025, Peugeot has consolidated all its global advertising communications across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.
Accenture Song will help to enhance familiarity and appeal to the brand and its wide EV line-up for a new younger, global audience with creative communications across all channels. The first campaign will be a full-360 integrated launch of the all-new Electric Fastback SUV E-3008 in early 2024 and will be followed by supporting activities for the reveal of the new E-5008.
In addition, Accenture Song will provide Peugeot with a centrally-led, globally executed and tech and data-powered operating model that delivers world-class creativity to connect the brand to its audience.
David Droga, chief executive officer, Accenture Song, said: “Together, Peugeot and Accenture Song aim to do something new and different. Peugeot has an exciting opportunity in the electric category to define its products and services with a distinctive and human approach, emotionally connecting with a new generation of drivers.
“I believe our tech-powered creatively driven model that’s fueled by our collective ambition will support Peugeot in the vision of becoming a true tech mobility company.”
Phil York, head of Peugeot, marketing and communications, said: “Over the last few years, we’ve seen dramatic and fast unfolding step-changes in the automotive industry and customer expectations. This rapid pace of change requires bold thinkers and we’re thrilled to be partnering with Accenture Song to help us on our journey of transformation into a 100 percent electric brand that sets new benchmarks for alluring design, driving pleasure and tech.”