Sage scores with Six Nations Rugby

Six Nations Rugby and Sage have entered into a partnership that will bring rugby fans even greater insights; enhancing their viewing experience through real-time data and analytics captured through smart ball technology and advanced predictive analytics.

The Sage partnership with Six Nations Rugby will span the Autumn Nations Series, Guinness Six Nations and TikTok Women’s Six Nations, and follows from Sage’s successful integration Official Insights Partner to the Hundred and a partnership with Major League Baseball.

Leveraging Sage’s expertise, Six Nations Rugby will give all participating Unions, coaches and players valuable insights to aid performance and on-field decision making.

Cath Keers, CMO at Sage, said: “Becoming the Official Insights Partner of Six Nations Rugby is an exciting step for Sage, as we continue to bring our insight and decision-making capabilities to life, in a human and accessibly way.

“For fans watching, Sage wants to use its role as Official Insights Partner is to help bring that new insight to life and enhance their experience, both through broadcast coverage and across social media. Our Sage customers, partners, employees and communities internationally will also benefit from the partnership with access to tickets, experiences, and content.”

Ben Morel, CEO of Six Nations Rugby, said: “Six Nations Rugby is a fan-focussed organisation, working in collaboration with each Union, Federation, and partners to deliver truly unmissable experiences. The partnership with Sage is incredibly exciting for everyone involved, as they share a desire to enhance the experience for audiences, and ultimately bring even more fans into the game.

“To offer fans even greater data and insight from the on-field action through innovative broadcast and social presentation is going to be another important step in ensuring we are offering the best possible experience for the audience, as well as supporting the teams on and off the field.”