Salesforce announces automotive cloud innovations for connected cars

Salesforce automotive cloud innovations

Salesforce has announced new automotive cloud innovations to help accelerate the future of connected cars with data and AI.

Automotive Cloud will help automotive companies harness data and AI to provide more personalized in-car experiences, manage fleets and simplify auto lending and leasing. Industry leaders like Toyota use Automotive Cloud to deliver better consumer experiences across every touchpoint.  

Salesforce’s innovations will bring automakers connected vehicle visualization, which is a real-time visualization of a vehicle’s connected features and services, as well as actionable telematics, which will help automakers monitor telematics data.

This will be powered by Salesforce Data Cloud, which will enable Automotive Cloud to securely connect data from any source, like telematics and dealership management systems, so automotive companies have a unified, real-time data foundation to build connected vehicle and driver experiences.

Achyut Jajoo, SVP and GM of automotive and manufacturing, Salesforce, said: “With real-time data, trusted AI and automation, we’re bringing the automotive industry one step closer to a future where software-defined vehicles are the norm. 

“Automotive Cloud will provide a real-time digital view of a vehicle’s connected features, services and telemetry data so automakers can combine it with everything they know about the driver to orchestrate personalized, connected car experiences.”

Amanda Palmay, senior director, strategy, planning and innovation, Toyota, also commented:  “Everything in the industry today is being driven by software. Our customers expect connected, personalized experiences not only in their cars, but however and wherever they are interacting with us. Automotive Cloud will make it easy to provide these exceptional experiences for our customers.”