Salesforce bolsters generative AI portfolio with three new additions

image of AI robot with laptop | Salesforce generative AI

Salesforce has enhanced its AI portfolio with the unveiling of three announcements, with the first being its Accelerator – AI for Impact, a philanthropic initiative to help organizations gain equitable access to trusted generative AI technologies.

Salesforce Accelerator – AI for Impact aims to close the AI access gap by providing flexible funding, pro-bono expertise and technology to purpose-driven organizations, empowering them to accelerate generative AI-based solutions to business challenges.

In addition to this, Salesforce Ventures is expanding its Generative AI fund, doubling the $250m fund to $500m as part of its commitment to bolster the AI start-up ecosystem and enhance the development of responsible generative AI.

Salesforce Ventures has also increased the number of AI innovators in the fund, adding companies such as Humane and Tribble to its AI start-up ecosystem and further investments in Anthropic and Cohere.

“We are already seeing AI change the way the world works, and we’re excited to build on the momentum of our Generative AI Fund,” said Paul Drews, managing partner, Salesforce Ventures. “Expanding our Generative AI Fund enables us to work with even more entrepreneurs who are accelerating the development of transformative AI solutions for the enterprise, and we are excited to support the next generation of innovative founders.”

Thirdly, the company has introduced AI Cloud, a suite of capabilities that allows customers to enhance their customer experiences and company productivity with generative AI for the enterprise.

AI Cloud delivers trusted, open and real-time generative experiences across all applications and workflows. Additionally, AI Cloud’s new Einstein GPT Trust Layer resolves concerns of risks associated with adopting generative AI by enabling customers to meet their enterprise data security and compliance requirements, while offering customers the benefits of generative AI.

“AI is reshaping our world and transforming business in ways we never imagined, and every company needs to become AI-first,” said Marc Benioff, chair and CEO, Salesforce. “AI Cloud, built on the number one CRM, is the fastest and easiest way for our customers to unleash the incredible power of AI, with trust at the center driven by our new Einstein GPT Trust Layer. AI Cloud will unlock incredible innovation, productivity, and efficiency for every company.”

“Our goal is to deliver more personalized member engagement, make our processes more efficient and cost-effective, and drive innovation across our team within a safe and trusted environment,” said Shohreh Abedi, EVP, chief operations technology officer, and Member Experience at AAA – The Auto Club Group. “We’re accelerating our digital transformation with Salesforce, and AI Cloud will help us implement AI across our entire business, including DevOps, support, sales, and underwriting.”