Salesforce Easy set to drive growth for customers

Salesforce has introduced Salesforce Easy, a new simplified CRM offering for sales, service, and marketing to help customers drive fast return on investment and cut costs.

Salesforce Easy allows businesses of all sizes to tap into Salesforce’s technology expertise on a flexible and resilient platform.

Customers can expect a robust ecosystem of partner apps and services that will help them adapt to challenges, stay connected to their customers and move as fast as their business dictates.

The first step in the Salesforce Easy journey is a new way for customers to try, buy, and expand on Salesforce at their own pace, with self-service purchasing options and a three-click set-up that makes it easier and less costly to grow with Salesforce as business needs evolve.

The new trial, set-up and activation experiences allows companies across industries access a single view of the customer and drive productivity, save time, and cut costs. Benefits include an increase in productivity, time savings with access to quick follow-up cadences and the ability to market leads through email outreach, and cost savings across sales, service, and email outreach capabilities on one platform to improve visibility into business growth.

Kris Billmaier, SVP, and general manager of Salesforce Easy, said: “We’ve heard overwhelming feedback from our customers that their organizations need to focus and simplify their operations to build resilience and deliver immediate value to their customers. That’s why we are announcing Salesforce Easy – with the swipe of a credit card, SMBs can start seeing results fast, while larger businesses can get up and running quickly with Salesforce and then rapidly scale with the tools they need along their growth journey.”