Launched last year, this platform brings together an international ecosystem of expertise and knowledge to help businesses overcome trade-related obstacles and to understand the attributes of doing business in a new market.
Santander Navigator is designed to help small and mid-sized UK businesses navigate international expansion opportunities. The subscription-based platform leverages Salesforce technologies including Experience Cloud, Commerce Cloud, and Marketing Cloud providing customers with a personalized service, based on individual needs.
Zahra Bahrololoumi, CEO, Salesforce UKI, said: “Supported by Salesforce technology, Santander is accelerating its transformation into a digital bank focused as much on the future as its customers.
“The Santander Navigator platform uses automation, intelligence, and real-time data to deliver smart, tailored customer experiences at scale that exceed expectations and brilliantly fits Santander’s ambition for a simpler way of serving its customers. It’s hugely exciting to be helping Santander create a new, consistent standard for banking that will drive growth and personal impact for customers all over the world.”
John Carroll, head of international and transactional banking, Santander UK, said: “Businesses that trade internationally are growing faster than companies that are purely focused on their home market.
“We want to enable more businesses to benefit from opportunities to expand overseas and encourage new ones to start their international journey by removing barriers and by making the process easier. We have developed a platform that is genuinely different and helps companies to grow while they save time and money.”