SAP and Microsoft have announced a new go-to-market partnership that effectively sees Microsoft take the role of reseller for the S4/HANA and SAP Cloud Platform products. The deal is designed to accelerate adoption of the SAP products on Microsoft’s public cloud platform, Azure.

“SAP’s decision to select Microsoft Azure as its preferred partner deepens the relationship between our two companies in a differentiated way and signals a shared commitment to fostering the growth of the cloud ecosystem,” said Judson Althoff, executive vice president, worldwide commercial business, Microsoft. “Today’s news also reflects our commitment to a customer-first mindset and supporting their cloud transformation, which continues to drive how we at Microsoft approach everything from partnerships to product innovation. It takes co-selling to a whole new level.”