Snowflake consumer insights add up with Affinity Solutions

a person sitting at a table, paying via a card machine | Snowflake Affinity Solutions customer purchase insights

Affinity Solutions, a consumer purchase data platform, has announced its Consumer Purchase Insights offering is now available via Snowflake Marketplace.

Retailers, quick service restaurants (QSR), travel, media and entertainment companies will have access to a complete view of consumer spending to inform investment decisions. Snowflake customers will also gain a curated repository of vetted, ready-to-query templates designed to drive business visibility and impact.

Affinity’s primary data solution, Consumer Purchase Insights, delivers consumer purchase datasets in near real-time with broad rights of use, consumer consent, data enrichment and matchable IDs. Businesses will see daily views of spending behaviors from over 140 million credit and debit cards, encompassing over 8.8 billion transactions and over $500bn in annual spend.

Joint customers will be able to connect granular purchase data at the individual or household level to first-party data, third-party data, digital/mobile ad IDs, hashed emails, cookies, IP addresses and TV viewership data.

The library of syndicated Consumer Purchase Insights is available for immediate use directly through Snowflake Marketplace and will support use cases such as customer profiling, key markets based on geography, market share relative to competitors and cross-shop insights, loyalty and churn catalysts, brand health and key growth opportunities.

“We believe every business, big and small, should have access to the same purchase insights and tools as the largest companies,” said Damian Garbaccio, chief business and marketing officer, Affinity Solutions. “That’s why we are thrilled about our partnership with Snowflake. Affinity’s Consumer Purchase Insights allow every business to gain visibility into how consumers are spending beyond their company’s website and stores. Businesses can now access this mission-critical information directly through Snowflake Marketplace with a simple ‘Buy’ button.”

An Affinity partner, The National Retail Federation (NRF), has been the first to preview the new solution.

Rosemary DeAragon, global head of Retail and Consumer Goods, Snowflake, said: “By providing a secure method for access, we are democratizing access to this data and removing friction for our customers. We believe we can help retailers of all sizes turn challenges into opportunities. We are excited to have the support of the NRF in our partnership with Affinity to help our customers gain access to the critical consumer purchase data they need to turn insights into actions.”

Mark Matthews, executive director for Research, NRF. “As a result of Affinity’s partnership with Snowflake, we are convinced that there is even greater potential to build upon and enhance the breadth and depth of data that would be accessible to a broader retail audience on a secure, robust platform.”