Snowflake’s Saudi Arabia expansion to help region maximize data value

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Key Takeaways

Snowflake has established a regional office in Riyadh, Saudi Arabia, enabling the general availability of Google Cloud in the region for hosting local data.

Local organizations like Almarai are leveraging Snowflake's AI Data Cloud to enhance data accessibility and inform business decisions while ensuring data security and governance.

The deployment supports Saudi Arabia's Vision 2030 strategy by focusing on data protection and aims to capitalize on a projected 30% CAGR in the KSA data analytics market by 2032.

AI data company Snowflake has established a regional office in Riyadh, Kingdom of Saudi Arabia (KSA), making Google Cloud generally available in the region to help the country’s data reside within its borders.

“With our local deployment on Google Cloud, organizations in the KSA can use a foundational data strategy to unlock deeper AI-powered data insights, driving business innovation, all while meeting the highest standards of data residency and sovereignty,” said Mohamed Zouari, General Manager, Middle East, Africa and Turkey at Snowflake.

Snowflake has also indicated that Saudi organizations such as Almarai are using Snowflake’s AI Data Cloud to better access data and drive business decision-making, all in a secure and governed platform.

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What it means for ERP insiders in the Middle East

Snowflake’s deployment in KSA expands its reach in the Middle East. The company’s existing regional deployment in Dubai has provided its AI Data Cloud for discovering and securely sharing data. With the addition of its Google Cloud deployment in the KSA, Snowflake aims to provide regional customers with more geographic choices to suit their operational needs.

Moreover, the Kingdom’s Vision 2030 strategy and its Personal Data Protection Law of 2023 (PDPL) emphasize the nation’s priority of data protection and security. According to Snowflake, the KSA’s data analytics market will likely grow at a compounded annual growth rate (CAGR) of 30% between 2024 and 2032, making data-driven insights and AI technologies an important growth driver.

“The availability of Snowflake’s AI Data Cloud in Saudi Arabia aligns seamlessly with our commitment to having secure and governed data solutions, where data resides within regional boundaries,” said Dr. Faisal Al-Nasser, CIO, Almarai. “This deployment marks a significant advancement in our ability to manage and analyze data, paving the way for new opportunities in our digital initiatives.”