Starboard Hotels shine bright with Infor

Starboard Hotels has successfully extended its use of Infor EzRMS, with new capabilities enabling the business to obtain an automated, comprehensive insight into competitive pricing throughout all online channels.

Starboard’s revenue team can now track online distribution channels consistently and systematically against competing offers to be able to match these, whilst also taking into account changing demand and factoring in events as soon as they are announced.

Infor’s solution features deep-learning algorithms that dynamically recognize patterns to ensure optimal and accurate business forecasts, pricing and selling strategies.

Stan Van Roij, Infor international VP for hospitality, said: “As Starboard Hotels has recognized, Infor’s solutions for the hospitality industry deliver a clear, comprehensive and forward-looking picture of the business, underpinning crucial revenue optimization to keep businesses one step ahead of the competition in an ever-evolving marketplace.”

Darren Schembri, Starboard Hotels head of revenue and sales, said: “The new capabilities we now have at our disposal will underpin a truly responsive revenue management system. The reporting functionality of EzRMS has always been great, with the forecasting capability particularly beneficial to the business. The ability to undertake comprehensive market and competitor analysis really will take our forecasting and revenue management to the next level, giving us a better understanding of what the market is doing to enable us to fulfil our revenue potential across our hotels.”