Accenture is building upon its automotive service offerings and has agreed to acquire AOX, a German company specializing in embedded software for carmakers and their suppliers. This acquisition will boost Accenture’s capabilities to help automotive clients solve challenges when transitioning to software-defined vehicles.
Headquartered in Villingen-Schwenningen, Germany, AOX designs and develops complex system architectures and high-performance software that increasingly enable and define the performance and features of today’s vehicles.
The company helps carmakers and suppliers master the shift from traditional software engineering to developing highly integrated scalable architectures. This shift is crucial for carmakers and suppliers to stay competitive, leading to a faster go-to-market strategy with enhanced software features and products.
Christof Horn, who leads the automotive practice of Accenture’s digital engineering and manufacturing service, Industry X, in Europe, said: “Software expertise is becoming the dominating factor in the auto market.
“This is where AOX excels. The company’s expertise in high-performance computing, real-time operating systems and the entire software development process makes them an ideal addition to Accenture. The AOX team will become another pillar of the automotive technology powerhouse Accenture has been building over the past years.”
Christina Raab, market unit lead for Accenture in Germany, Austria and Switzerland, said: “Automotive companies are looking for new types of providers that bring deep software architecture expertise and the ability to execute projects across the entire product lifecycle, cost-efficiently and at scale.
“In combining AOX’s and Accenture’s capabilities we will form a strong player that develops software from the chip to the cloud, covering the complete life cycle from architecture design to maintenance. This acquisition demonstrates our commitment to build long-lasting strategic relationships with our clients and support them along the complex Automotive Software value chain.”
This acquisition looks to expand Accenture’s automotive service and solutions portfolio following the acquisition of ESR Labs in 2020 and collaboration with Faurecia and Affectiva, which was announced in 2019.
Accenture’s collaboration with Faurecia and Affectiva saw the three companies leveraging “The Connected Car Lab” to innovate driver safety and in-car infotainment for occupants.
The acquisition of ESR Labs, a Munich-based company that develops embedded software for leading German car brands and suppliers, strengthened Accenture’s Industry X.0 capabilities and helped automotive clients drive greater value from software.
Accenture’s latest acquisition announcement displays the company’s commitment to helping automotive companies drive efficiencies, unlock value, enhance the customer experience and create new business models.
