Digital transformation blog
Game changer: how a cultural shift is critical for successful digital transformation
There are 5 key components for a digital transformation; understand your data, set data quality goals, show and tell, educate and reinforce.
Customers data
Improving customers’ experiences through data unification
Customers, and their expectations, are in a constant state of change. Whether it’s multi-channel, cross-channel, integrated, digital, brick and mortar or otherwise, modern businesses need to be connected to their audience at any time and any place.  To further complicate...
Syniti acquires 360Science
Syniti has acquired 360Science, a data quality business specialising in matching, deduping, unifying, linking and verifying contact and business data. The acquisition, which encompasses 360Science’s technology and the retention of key talent in data matching and linguistics, will strengthen Syniti’s expertise...