Syniti acquires 360Science

Syniti has acquired 360Science, a data quality business specialising in matching, deduping, unifying, linking and verifying contact and business data.

The acquisition, which encompasses 360Science’s technology and the retention of key talent in data matching and linguistics, will strengthen Syniti’s expertise in helping customers tackle the complex issues surrounding data and further cements its position in helping the world’s leading businesses solve their most complex data challenges.

With the ability to produce matching results at scale that mirror human-like perception without pre-processing, 360Science software gives organisations a higher level of data accuracy while greatly improving time to insight. Combining this technology with the Syniti Knowledge Platform means organisations will now be able tackle errors, inconsistencies and challenges commonly found in business data throughout the enterprise using modern data science and artificial intelligence.

The acquisition accelerates Syniti’s growth in the market, which included record breaking revenue growth in H1 2021, and follows the company’s merger with Data Migration Services (DMR) in April 2021.  

Kevin Campbell, CEO of Syniti, said: “Every enterprise struggles with getting the trusted view of data they need to achieve their business goals – be it supply chain optimisation or a true 360-degree view of their customers. 360Science solves one of the biggest challenges in enterprise data management by fusing the best of semantics, linguistics and artificial intelligence to deliver accurate data to the enterprise. This acquisition further enhances our capabilities for multi-system data migrations, data quality, and master data management, while supporting the explosive data growth we see across the industry enabling enterprises to achieve faster time to value on their most strategic data initiatives.”