Tech Mahindra partners with Atento CRM in Latin America

Abstract long exposure trail | Tech Mahindra partners with Atento, CRM and BTO company in Latin America

Tech Mahindra has announced a strategic partnership with Atento – a customer relationship management (CRM) and business transformation outsourcing (BTO) company in Latin America.

The partnership aims to deliver end-to-end business transformation solutions and services that leverage GenAI-powered technologies as well as CX consulting for customers in the United States, Europe, Middle East and Africa and Latin American regions. 

The combination of Atento’s leadership in nearshore CX capabilities in Latin America and Tech Mahindra’s global footprint and range of services will provide a comprehensive suite of business process outsourcing solutions and services in more than 50 languages. These solutions intend to empower enterprises with enhanced operational efficiency, scalability and agility to provide an improved customer experience. 

The BPO solutions and services will be directed through the creation and implementation of an operating system and operating model. These operational capabilities will harness emerging technologies such as GenAI, automation, analytics, process mining, virtual assistants and conversational AI to propel business growth and enhance customer satisfaction.

The partnership marks a significant milestone for both Tech Mahindra and Atento, as they share a commitment to enhancing customer experiences and driving digital transformation. 

Birendra Sen, business head, business process services, Tech Mahindra, said: “At Tech Mahindra, we are committed to pushing the boundaries of innovation and continuously improving our business process services to cater to the evolving needs of our customers.

“The partnership with Atento will further strengthen our joint positioning in the United States, Europe and tap into new potential business opportunities in Latin America.”

Dimitrius Oliveira, CEO of Atento, also commented: “This alliance with one of the world’s leading IT companies underscores how Atento continues our ambitious plan to become the leading provider of business transformation outsourcing in the markets where we operate, adding value to our clients in the full cycle of their CX transformation.”