TSG has acquired Creative Computing Solutions, bringing a specialist Microsoft Dynamics 365 Business Central partner with deep media and production-sector experience into its UK mid-market services business.
The deal gives TSG a bigger Business Central practice and adds sector-specific intellectual property built for TV, film, and creative organizations. It also gives Creative Computing customers access to TSG’s wider managed IT, cloud, cybersecurity, data, AI, and business applications services.
Creative Computing is based in Maidenhead and works with around 100 customers. The company is known for its Business Central work with media and production companies, including Hat Trick Productions.
TSG said Creative Computing CEO Justin Farmiloe will join the TSG management team as CTO. Existing contracts, support arrangements, and the intellectual property behind bespoke customer solutions will remain unchanged.
Scale Without Losing the Specialist
The acquisition is designed to grow TSG without breaking what Creative Computing customers already rely on. TSG said customers will keep their existing support contacts, contracts, and day-to-day relationships. The acquisition FAQ also says Creative Computing’s specialist media applications, including Just-TV, Just-ROYALTIES, and Just-TALENT, will remain in place and continue to be supported and developed as part of TSG.
That matters because ERP partner consolidation can create anxiety for customers. Smaller specialist partners often know the customer’s customizations, reporting quirks, approval flows, support history, and industry requirements in ways a larger provider may not immediately replicate.
TSG is trying to avoid that risk by keeping the Creative Computing team and leadership involved while giving customers access to broader services over time. Farmiloe’s move into the CTO role is also a signal that TSG wants the acquired expertise to shape the wider business, not simply be absorbed into it.
The Managed Services Upsell
Creative Computing brings a Business Central base and media-sector expertise. TSG brings a larger platform across managed IT services, cloud, infrastructure, cybersecurity, business applications, data, AI, and training.
For mid-market customers, that combination can be attractive. Business Central rarely runs in isolation. Customers also need secure infrastructure, Microsoft 365, Power Platform, reporting, cyber controls, data integration, training, and support across day-to-day operations.
TSG’s broader portfolio gives the company more opportunities to expand within Creative Computing’s customer base. At the same time, Creative Computing’s media expertise gives TSG a more differentiated Business Central story in a sector where generic ERP delivery is not enough.
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The deal is part of TSG’s continued growth push following its management buyout in July 2024 with support from Pictet.
TSG said the acquisition is its third since the buyout. The company acquired Computer Geeks in 2025, strengthening its managed services and cybersecurity capabilities. The Creative Computing deal now doubles TSG’s Business Central practice and increases headcount by around 8%.
That pattern points to a broader partner-market shift. Microsoft customers are trying to modernize applications, secure operations, improve reporting, experiment with AI, and train users, often without adding large internal IT teams. That creates demand for partners that can provide both business application expertise and managed services scale.
TSG already supports customers using Microsoft Dynamics, Sage, and Pegasus business applications. It also says it has achieved all six Microsoft Solutions Partner designations, covering Business Applications, Data and AI, Digital and App Innovation, Infrastructure, Modern Work, and Security.
Adding Creative Computing gives TSG a deeper Business Central bench and a clearer vertical story in media and production. The question now is how well TSG can scale that expertise without diluting the customer intimacy that made Creative Computing valuable.
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Business Central Ecosystem Gets More Vertical
For Microsoft, deals like this matter because Business Central is central to its mid-market ERP strategy.
The product has strong appeal for companies already invested in Microsoft 365, Power Platform, Azure, and the broader Microsoft stack. But mid-market customers often depend heavily on partners to make ERP fit their sector, integrate with adjacent systems, train users, and manage support after go-live.
That makes partner capability a major part of the Business Central value proposition. The software may be standardized, but the customer experience is still shaped by sector-specific configuration, extensions, data migration, reporting, change management, and support.
TSG’s acquisition shows how that ecosystem is maturing. Scale matters, but so does specialization. A larger partner can bring more services and resilience, while a specialist partner brings domain knowledge and vertical IP that customers may not want to lose.
What This Means for ERP Insiders
Business Central partners are scaling around vertical depth. Mid-market ERP customers do not only need a partner that can implement the software; they need one that understands the operational details of their industry. TSG’s deal shows why specialist IP and customer trust can be just as valuable as technical capacity in the Microsoft partner ecosystem.
Mid-market ERP support is becoming a broader services conversation. Customers may start with Business Central, but their needs quickly extend into cybersecurity, cloud, reporting, AI, training, and managed support. Partners that can connect ERP to the wider Microsoft operating environment will have more room to grow than partners that only handle the core application.
Business Central’s growth depends on the partner layer. Microsoft can provide the ERP platform, but industry fit often comes from partners that know how finance, production, royalties, reporting, and approvals actually work in a customer’s world. As partner consolidation continues, customers will need to watch whether scale improves service depth or makes support feel less personal.
