Announced at its CloudWorld event, Oracle has launched a new offering in collaboration with Uber. Called Collect and Receive, it is available on the Oracle retail platform and looks to connect retailers and consumers to enhance and enrich last-mile delivery.
This collaboration builds on Uber’s seven-year strategic cloud partnership with Oracle to deliver new consumer experiences with last-mile logistics and drive increased profitability with Oracle Cloud Infrastructure (OCI).
Supported by the Oracle Retail Data Store and cloud platform technologies, retailers can now link to Uber Direct, the company’s white-label delivery solution, via pre-integrated APIs. The joint solution, available today for Oracle Retail customers in the US and Canada, will enable retailers to rebalance inventory while giving customers more choices, including same-day and scheduled delivery options, order pickup and returns to the closest retail or postal location.
All transaction data is captured in the Oracle retail cloud platform, allowing retailers to further analyze buying behaviors and preferences to refine and improve services and offers moving forward. This new connection will allow retailers to deliver on their brand promise through every interaction with the customer to drive true loyalty.
Dara Khosrowshahi, CEO, Uber, said at the event: “Every month, more than 3,500 brands use Uber Direct to power millions of same-day local deliveries. Together with Oracle, we can make it easier than ever for retailers to leverage on-demand delivery – and even returns – to delight consumers, streamline logistics and ultimately boost loyalty and sales.”
Pat Bohannon, vice president, Oracle Retail also commented: “Oracle knows retail processes, and Uber knows delivery. Connecting the two platforms eliminates the gap between a sales transaction and customer service, and at the same time provides invaluable data to better serve the customer on their next experience and improve overall retail profitability.”