Today, the interface and accessibility of a web platform can really make or break the user experience. Even according to research published by IOP Publishing, having a high-quality user interface and user experience in an application can help users find information and solutions to problems faster.
Understanding this demand, businesses are now seeking opportunities to improve their branding and features like taxonomy to ease the website navigation and improve user and customer experience. However, for many organizations, this stage may seem like a gray area, with no clue on where to begin and what steps to take, especially if hiring an additional internal team in IT is not an option.
This is why global ERP systems’ partners develop solutions that can help achieve this goal. Among them is NewRocket, a ServiceNow partner that helps enterprise leaders through their transformation journey through advisory, managed services and more.
So, how do these solutions work in practice? Well, one example is the interface transformation journey of a recent NewRocket customer. An American video live-streaming service, the company focuses on video game streaming, competition broadcasts and creative content with over 1,500 employees worldwide.
The organization was looking for a solution that could help it implement custom branding into its Out-of-Band (OOB) portal and host several knowledge articles for users based on roles, location and legacy company. The primary challenge that the company faced in wishing to implement that goal was finding a way to improve the efficiency of the portal while simultaneously creating a new taxonomy to help users find relevant information quickly.
Enter NewRocket’s extensive taxonomy consulting services. Partnering with NewRocket, the business managed to create a refined topic-based browsing experience by introducing the vendor’s widgets in combination with the Employee Center’s topics and user criteria. According to NewRocket and its streaming service customer, this functionality presents the user with more relevant content on the homepage and topic pages which reduces search time and provides a simplified experience in one location.
Among the things that the live-streaming service provider managed to implement with the help of NewRocket were such features, as a Light and Dark Mode Theme Switcher which doesn’t add drastic changes to design elements and layout, as well as a “fun and engaging” portal throughout. By utilizing NewRocket’s RocketFuel and LaunchPad products along with the Employee Center, the client implemented refreshed branding across all departments by use of colors, fonts, images and design elements.
In the age of continuously changing social media environments and drastically reducing attention spans, technology does not have to be perceived as all-serious in every sphere. As an example of NewRocket’s collaboration with its client shows, it can also be about combining practicality and usability with fun features that would ultimately improve users’ and customers’ experience. Can serious progress and innovation go along with the appropriate amount of fun and humor? Looking at NewRocket’s client example, the answer seems to be “yes”.
