Workday has appointed Emma Chalwin, former Salesforce EVP, as chief marketing officer (CMO), effective July 17, 2023.
In her new role, Chalwin will oversee the global marketing organization, with responsibility for building the brand and driving customer demand in markets around the globe as the company enters a new stage of growth.
Chalwin joins Workday having previously worked at Salesforce as executive vice president of field marketing and was responsible for creating go-to-market plans, driving brand awareness and messaging and leading demand generation globally. Prior to her position at Salesforce, Chalwin held global brand and marketing leadership positions at Macrovision, McAfee and Adobe.
Speaking of her appointment, Chalwin said: “I’m incredibly energized by the opportunity to drive more awareness for such a respected and beloved brand that is so well aligned with my own personal values.
“I look forward to bringing my international growth experience to bear as Workday continues to scale and partnering with our clients and partners around the world to thrive in the changing world of work.”
“We couldn’t be more excited to welcome Emma to Workday,” said Carl Eschenbach, co-CEO, Workday. “Not only is she a world-class leader with a track record of driving international brand awareness for some of the world’s most respected technology companies, she also embodies our company values and puts her employees first with everything she does. Emma brings deep expertise across all facets of marketing and has the vision and background to help us achieve our next stage of growth.”
