In partnership with Accenture, Sainsbury’s is building cutting-edge machine learning solutions on Google Cloud Platform (GCP) to provide new insights on what customers want and the trends driving their eating habits.

Sainsbury’s solution relies on data from multiple structured and unstructured sources. Using Google Cloud’s powerful cloud-based analytics tools to ingest, clean and classify that data, and a custom-built front-end interface for internal users to seamlessly navigate through a variety of filters and categories, Sainsbury’s is able to gain advanced insights in real-time. As a result, Sainsbury’s has been able to develop predictive analytics models to spot trends and adjust range, providing shoppers with a better experience.

Phil Jordan, Group CIO of Sainsbury’s believes this project will have a big impact. “The grocery market continues to change rapidly. We know our customers want high quality at great value and that finding innovative and distinctive products is increasingly important to them. With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.”

Adrian Bertschinger, managing director for retail at Accenture, said: “This project is also a great example of the successes our customers have when they work with our partners. We’re delighted to partner with Google Cloud to help Sainsbury’s commercial team apply predictive analytics to the identification of new and emerging trends in grocery. The food sector is experiencing significant, rapid disruption, and this new, cloud-based insights platform will help Sainsbury’s identify trends much earlier and adapt their product assortment in a faster, more informed way —all for the benefit of customers.”





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