Anaplan has named Laurent Martini as managing director for Europe, the Middle East, and Africa (EMEA), to lead regional go-to-market activities. Martini is scheduled to join the company on February 16 and will report to President and Chief Revenue Officer Greg Randolph. He will also serve on Anaplan’s Executive Committee, the company said.
Anaplan, which makes cloud-based enterprise planning software, helps organizations model financial and operational outcomes. Its software is often positioned as a planning layer alongside ERP systems, using curated transactional data to run scenario analysis, align cross-functional plans, and support strategic decision-making.
Background in Software Growth
Martini joins Anaplan from Splunk where he served as vice president of EMEA sales. Prior to that, he was managing director for France at Pure Storage, and before that held multiple leadership roles at software maker Symantec.
Martini’s appointment gives Anaplan a seasoned EMEA go-to-market operator at a moment when ERP-adjacent planning vendors are trying to industrialize adoption across countries and industries, not just win point projects.
In his new role, Martini will focus on strengthening Anaplan’s position across EMEA and supporting customers, including brands such as AB InBev, Bayer, and Jaguar Land Rover, in making more informed business decisions, the company said.
Greg Randolph, president and chief revenue officer at Anaplan, said, “Laurent is a high-caliber leader with deep experience in scaling enterprise software businesses and building high-performing, customer-focused teams,” adding that Martini’s track record in customer value and partnerships will support continued EMEA expansion.
Leadership Change Signals Strategic Importance of EMEA
Martini fills the EMEA leadership role following the departure of Dayne Turbitt, who had served as managing director for the region since February 2023. Turbitt joined Snowflake as senior vice president for EMEA, where he now leads regional go-to-market operations focused on expanding AI adoption.
Back-to-back executive moves at Anaplan and Snowflake highlight growing competition in the EMEA enterprise applications and data platform market. Vendors are investing in senior regional leadership to scale partner ecosystems and drive more consistent execution across countries. The goal is to help customers connect ERP operating models to faster planning and AI-driven decision-making.
Martini also pointed to these dynamics, “In today’s market, business leaders in EMEA need to navigate complexity with speed and confidence while breaking down the silos that slow decision-making.” He added that Anaplan’s AI-driven platform and portfolio of applications position the company to help customers compete more effectively across the region.
Several EMEA-based enterprises use Anaplan to support planning processes that sit alongside their core ERP systems. AGC Glass Europe has said it uses the platform for sales and operations planning, including modeling supply chain costs, inventory, and working capital over extended planning horizons.
U.K.-based wine supplier VCT Europe has described using Anaplan to connect demand, supply, and financial planning, linking forecasting and promotional planning through to production and inventory management.
Tata Steel Europe has also cited Anaplan as part of its S&OP transformation, using the platform to connect demand forecasting with manufacturing, logistics, and financial planning.
What This Means for ERP Insiders
ERP systems remain the system of record, but planning is emerging as a distinct architectural layer. The appointment of a dedicated EMEA managing director highlights how vendors like Anaplan are organizing regionally to support scenario modeling, cross-functional planning, and decision-making that feeds back into ERP execution.
Integration expectations are rising for ERP-centric enterprises. Companies want near-real-time data flows between ERP, supply chain, and planning tools, pushing vendors to prioritize orchestration, APIs, and standardized deployment patterns that support faster, more responsive planning cycles.
Planning is becoming a core enterprise capability rather than a finance-led exercise. As finance, supply chain, and sales decisions are increasingly aligned before execution, ERP users should expect vendors to invest in leadership, delivery, and partner models that can support connected planning at scale.
