Google Cloud recently announced that ATB Financial, a large financial institution in Alberta, Canada, has successfully deployed Gemini for Google Workspace to its more than 5,000 team members, giving them access to and education around generative AI in tools like Gmail, Docs, Sheets, and more.
ATB Financial, a long-standing Google Workspace customer, has provided its team members with Workspace’s secure, enterprise-level productivity tools for years, helping its teams streamline communication and collaboration. The company’s decision last year to implement generative AI across these tools was driven by the positive outcomes of a successful pilot program where hundreds of ATB Financial employees used AI to draft marketing materials, analyze data, summarize content, and more.
Individuals in the pilot reported an average time savings of up to two hours per week, with 60% stating they were able to accomplish more with the same amount of time or take on additional responsibilities. The strong results from the pilot propelled ATB Financial to move swiftly to deploy Gemini for Workspace company-wide. ATB Financial is now among the first major financial institutions in Canada to empower all of its team members with Google Workspace generative AI tools.
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“Our vision is to lead the industry in delivering exceptional client experiences,” said John Tarnowski, Chief Client Experience and Technology Officer at ATB Financial. “Providing our team members with the most innovative tools is key to achieving this. Last year, we became the first major financial institution in Canada to empower all of our team members with Google AI in Workspace. In the pilot program, we saw that Google AI offered significant time savings and productivity gains for team members, allowing them to automate routine tasks, access information quickly, and collaborate more effectively, all while ensuring data is secure and trustworthy. Today, we’re confident this technology will help all of our team members succeed in their roles, while delivering even more exceptional experiences to our more than 820,000 clients.”
“Generative AI has the potential to revolutionize the way people and organizations succeed in today’s digital economy, enabling employees–even in highly regulated industries– to work more efficiently,” said Kristina Behr, VP, Product Management for Collaboration Apps, Google Workspace. “We’ve been a proud partner of ATB Financial’s collaboration journey and believe Gemini for Workspace will help its diverse and distributed teams deliver new innovation for the business. Over the past year, more than 100,000 customers used Gemini for Workspace to redefine the way they work. We’ve learned from all of our customers, including ATB Financial, that AI is foundational to the future of work and its transformative power should be accessible to businesses and employees around the world. Today, the best of Google AI is included in Workspace Business and Enterprise plans, bringing the latest generative AI capabilities to our business customers without the need to purchase any add-ons.”
What this means for ERP Insiders
Gemini gaining steam as a value multiplier for Workspace customers. As of January 2025, Gemini for Google Workspace has seen substantial adoption among organizations aiming to enhance productivity through AI integration. Over 100,000 organizations have empowered their employees with Gemini, leveraging its capabilities to streamline workflows and foster collaboration. A recent study indicates that users of Gemini for Google Workspace experience significant efficiency gains, saving an average of 105 minutes per user per week. Additionally, 75% of daily users report improvements in the quality of their work, attributing this to Gemini’s AI-powered assistance. Organizations across various industries have reported tangible benefits from integrating Gemini into their workflows. For instance, Pepperdine University enhanced administrative efficiency by automating routine tasks, allowing staff to focus on higher-value activities, and improved collaboration among faculty and students through AI-assisted tools, leading to a more dynamic learning environment. Pennymac, in the financial services sector, streamlined document processing and management, reducing manual workloads and minimizing errors, and enhanced communication across departments with AI-generated summaries and insights, facilitating better decision-making. And Adore Me, in the retail sector, personalized customer interactions through AI-driven insights, leading to increased customer satisfaction and loyalty, and optimized inventory management by analyzing sales patterns and predicting demand, resulting in reduced waste and improved profitability.
Financial services sector is GenAI front-runner. The financial services sector ranks among the top industries in both the adoption of GenAI and the realization of its benefits. Recent research identifies fintech, software, and banking as sectors with the highest concentration of AI leaders, indicating a significant adoption of GenAI within financial services. A McKinsey survey reveals that 65% of organizations are regularly using GenAI, with the financial services sector being a prominent adopter. Companies like Visa and PayPal are leveraging GenAI to enhance real-time fraud detection, improving customer experience and reducing operational costs. GenAI automates routine tasks such as required reporting and data collection, allowing financial institutions to allocate resources to higher-value activities. By analyzing vast datasets, GenAI enables financial services to offer tailored products and services, enhancing customer satisfaction and loyalty. While sectors like manufacturing, information services, and healthcare report AI adoption rates around 12%, the financial services sector demonstrates a more advanced integration of GenAI, leading to significant operational and customer-centric benefits.
Integrate Google Workspace and Gemini with ERP systems. Google Workspace has established key partnerships with several ERP providers to enhance integration and streamline business processes. For example, Google Cloud and SAP have expanded their partnership to offer native integrations between Google Workspace and SAP’s S/4HANA Cloud. This collaboration enables users to seamlessly access and interact with SAP data directly within Google Workspace applications, enhancing productivity and facilitating real-time collaboration. Also, Odoo and Google Cloud have strengthened their strategic partnership to enhance Odoo’s global reach and customer experience by leveraging Google Cloud’s infrastructure and services. This collaboration aims to provide businesses with scalable and efficient ERP solutions integrated with Google Workspace. And VOGSY offers a PSA solution that integrates Google Workspace into its ERP system. This integration eliminates information silos and enables sales, project, and accounting teams to collaborate effortlessly within the familiar Google Workspace environment. Additionally, the Google Workspace Marketplace offers a variety of ERP and logistics applications that integrate with Google Workspace, providing businesses with tools to manage operations more effectively.
