The central question facing enterprise leaders in this era of hyper automation is no longer whether to build or buy – it’s how to build smarter. The old paradigm of lengthy, brittle, bespoke ERP extensions is giving way to modern, composable, cloud-native enhancements that, for Oracle customers, live inside the existing Oracle cloud ecosystem.
Every enterprise has custom processes that standard ERP functionality simply doesn’t accommodate. Historically, organizations have turned to third-party services, spreadsheets, or point solutions to plug those gaps. But the result has often been a blend of disconnected workflows, manual inputs, and clunky user experiences that lead to inefficiencies, errors, and frustrated users.
Rossera, a UK-based Oracle consulting and services provider, is flipping that script. By building modular, AI-powered accelerators directly on Oracle Cloud Infrastructure (OCI), Rossera is helping customers streamline and automate critical bespoke processes alongside the native ERP. The result: faster deployments, better user experiences, and sustainable innovation without the overhead of full custom development.
At the heart of Rossera’s approach is a design philosophy built around user experience and process efficiency. Instead of relying on forms, emails, and manual approvals, Rossera builds event-driven, self-service flows that can automatically trigger workflows across multiple Oracle modules. This not only reduces the cost of operations but improves data quality and governance by maintaining a single source of truth.
Consider a common use case: a highly customized procurement process that involves approvals from multiple departments, external documentation, and integrations with finance and inventory. Traditional methods might require a mash-up of SharePoint forms, email threads, and off-platform tools. With Rossera’s accelerators, that same process is automated end-to-end, embedded within Oracle Fusion, and surfaced through a seamless Redwood-designed user experience.
Rossera’s pre-defined methodology isn’t just theory. It’s deployed across Oracle EBS and Fusion clients, offering them a chance to test and deploy cloud-native capabilities inside their current tenancy—even before a full OCI migration. This “try-before-you-move” capability is a game-changer for companies hesitant about big-bang cloud transitions but eager to gain the benefits of automation and AI today.
What also sets Rossera apart is its ability to continuously evolve its accelerators through quarterly updates and Oracle patching, ensuring that these digital workflows adapt to changing business needs without requiring reimplementation. It’s ERP at the speed of business.
With standard processes becoming increasingly digital by default, Rossera’s clients are seeing measurable outcomes: higher productivity, faster time-to-value, and lower processing costs. And crucially, all this is delivered without sacrificing control or compromising Oracle licensing integrity. For organizations that have invested heavily in Oracle Applications, Rossera offers a way to modernize from within.
What this means for ERP Insiders
Rethink customization: standardize smart, automate smarter. Instead of bolting on fragmented tools to address custom needs, organizations should prioritize solutions that bring process automation back into the ERP core. Rossera’s use of Oracle Redwood and native OCI services shows how a design-led, platform-native approach can eliminate manual workarounds while improving compliance and data quality. According to recent research, by 2026, 60% of ERP customizations will be replaced by low-code, platform-native extensions.
Bridge the cloud gap without big bang disruption. Rossera’s model enables Oracle customers to pilot next-gen automation capabilities within their existing tenancy—a key move for organizations still running Oracle EBS or in hybrid states. Other research shows that over 50% of Oracle customers are in “incremental cloud transition” mode, not full lift-and-shift. Rossera’s accelerators make it possible to innovate today, migrate tomorrow, and maintain continuity throughout.
Prioritize user experience as a strategic differentiator. ERP isn’t just about workflows anymore – it’s about experience. Rossera’s commitment to Redwood design and consumer-grade UX helps Oracle customers deliver tools employees actually want to use. Companies that prioritize design-led enterprise apps see 2.6x higher user adoption rates, according to market data. For CIOs and transformation leaders, investing in great UX isn’t a luxury- it’s a multiplier.
