Google Cloud and Accenture modernize businesses with ai.RETAIL

person shopping | Google Cloud and Accenture Retail

Google Cloud and Accenture have unveiled new initiatives to help retailers modernize their businesses and benefit from cloud technology.

Updates have been announced to Accenture’s ai.RETAIL platform that deeply integrates Google Cloud’s data analytics, AI, and product discovery capabilities. Both companies have also committed to go-to-market initiatives to provide retailers with the technology and resources needed to transform store operations, expanding on joint customer successes.

Accenture’s ai.RETAIL is an integrated solution helping retailers utilize data and AI to optimize common systems and programs, such as customer acquisition, pricing and promotions, assortment, and supply chains. Retailers can now deploy the ai.RETAIL platform on Google Cloud, as the platform has been extended to Google Cloud’s infrastructure and integrated with several Google Cloud products and capabilities.

The new features and benefits of the solutions include: centralized supply chain analysis, personalized customer experiences using Google Cloud’s Discovery AI, and assortment optimization using BigQuery, Looker, and Vertex AI.

Carrie Tharp, vice president of retail and consumer, Google Cloud, said: “Retailers require solutions that enable them to holistically analyze their businesses and create value across their functional boundaries, but they are often limited by siloed data and legacy infrastructure.

“Through our work with Accenture, retailers can quickly adopt integrated solutions that apply the best of Google Cloud technology and deliver the true benefits of AI and ML, with tools and capabilities that allow them to continuously optimize their businesses for today’s complex retail environment.”

Jill Standish, a senior managing director at Accenture who leads its retail industry practice, said: “With shifting consumer buying habits, now more than ever, retailers need to invest in building a digital core – which includes a solid data foundation, machine learning, and AI. Powered by cloud, these technologies can help our clients spot trends, make decisions faster, and repeatedly reset the business as the market changes.

“With the best of Accenture’s integrated ai.RETAIL platform and Google Cloud technology, companies can now access products and capabilities to help improve consumer engagement and conversions, and make their supply chain more sustainable.”