Google Cloud have recently announced a series of advancements that aim to use AI to help retailers transform businesses and deliver improved customer experiences. The announcement comes ahead of the retail industry’s largest event, NRF 2025.
The new advancements can be found in Google Cloud’s Google Agentspace – a one-stop shop that combines AI agents, advanced reasoning from Gemini, Google-tier search capabilities and enterprise data to provide the necessary expertise to boost productivity among a workforce.
Google recognizes that retailers are facing a “complex landscape marked by rising costs, supply chain disruptions, pricing pressures and high employee turnover.” Compound this fact with consumers wanting a personalized, omnichannel shopping experience; Google Cloud can help retailers address the growing challenges with solutions found on Google Agentspace, solutions that can drive growth and future proof.
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Google Cloud has also launched Vertex AI Search for commerce, allowing retail companies to integrate generative AI, high-quality search capabilities, browsing and recommendations into their digital storefronts – enhancing users’ ability to find relevant products. The new conversational commerce feature can also enable retailers to engage customers easier across digital channels, assisting them in locating products and providing store associates with data to enhance buying confidence. For example, Bed, Bath & Beyond experienced a 5 percent increase in revenue per visitor using this technology.
Retailers need engaging product information to attract overwhelmed consumers, as poor data results in unhappy customers and lost sales. Google Cloud’s Gen AI Catalog and Content Enrichment solution can enhance product catalogs using multimodal models and a multi-agent workflow to assist merchandising teams with onboarding. This improvement boosts the coverage and accuracy of product data, which can lead to richer information on digital channels, enhanced search relevance, personalized experiences and increased sales.
To create “connected stores,” retailers are seeking the right infrastructure and AI solutions to improve customer experiences and productivity. Google Cloud offers a suite of solutions, like Google Distributed Cloud, BigQuery and Vertex AI. Retailers can access over 160 foundation AI models through the Model Garden, enabling employees to quickly access product information and allowing customers to engage with dynamic media on mobile devices.
What does this mean for ERPinsiders?
Google Cloud has introduced innovative AI solutions aimed at transforming retail businesses and enhancing customer experiences, coinciding with NRF 2025. These advancements in Google Agentspace are designed to address the pressing challenges retailers face today. This news comes after SAP recently announced the general availability of their own new retail solution, the SAP S/4HANA Cloud Public Edition, retail, fashion, and vertical business solution – a more cloud-first offering than an AI-centric one.
- AI-Driven Productivity: Google Agentspace combines AI agents, Gemini’s reasoning, and enterprise data to boost workforce efficiency amid rising costs and supply chain issues.
- Enhanced Product Discovery: Vertex AI Search integrates generative AI for improved search capabilities and personalized shopping experiences, leading to increased sales.
- Connected Store Solutions: With tools like Google Distributed Cloud and access to over 160 AI models, retailers can create dynamic, customer-centric environments.
Google Cloud’s new AI solutions in Google Agentspace, along with additions from other vendors like SAP, are looking to revolutionize and overhaul the relationship between retail space, artificial intelligence and automated technology. Retail enterprises will face difficult challenges, but those challenges will be all the easier to meet so long as they’re supported by the right tech.
