IBM launches IBM Partner Plus

IBM office building | IBM third quarter

IBM has launched IBM Partner Plus, a new program that reimagines how IBM engages and interacts with its business partners to help them ‘win with clients’. Offering new access to IBM resources, incentives, and tailored support, Partner Plus hopes to strengthen technical expertise and help speed time to market.

The program is designed to fuel growth for new and existing partners, whether for resellers, hyperscalers, technology providers, ISVs or system integrators. IBM claims this will putt them in control of their earning potential. IBM Partner Plus aims to empower partners to help clients automate, secure, and modernize their businesses.

Capturing a $1tn market opportunity

This launch follows the company’s journey to put its partners at the forefront of IBM’s go-to-market strategy, acting as a catalyst for capturing the $1tn hybrid cloud and AI market. IBM has invested in elevating the role of partners and accelerating partner-led sales by enabling the ecosystem which offers clients an optimal mix of technology, services, and consulting expertise.

Kate Woolley, general manager, IBM Ecosystem, said: “IBM Partner Plus introduces a new way for IBM to deliver value to new and existing partners by helping them gain skills, grow faster, and earn more. We’ve heard from partners that they want a simplified experience that helps them win with clients. I’m confident these changes and our continued investment in our ecosystem will make IBM the partner of choice across the industry, and together we can drive growth for partners, clients, and IBM.”

Bo Gebbie, president, evolving solutions, added: “The new IBM Partner Plus program provides an enhanced experience that sets our company up for success by offering employees access to skills and opportunities, so we can help more clients utilize IBM’s technology portfolio to modernize their operations.

“IBM is more serious than ever about putting partners first. They’ve listened to our feedback, and it is reflected in the new partner experience that makes it easy for us to collaborate, rewards our investments and fuel growth.”