Oliver Pilgerstorfer, CMO at IFS, talks to Paul Esherwood about the brand launch and what the new marketing messages mean for customers.
Panellist: Oliver Pilgerstorfer
IFS brand launch on ERP Today Live! from ERP Today Live on Vimeo.
IFS brand launch on ERP Today Live!
Key Takeaways
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Oliver Pilgerstorfer, CMO at IFS, discusses the implications of the brand launch for customers.
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The new marketing messages aim to reshape customer perception and engagement with IFS.
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The launch was featured in a live event, emphasizing the importance of real-time communication and audience interaction.
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