Spotify jazzes up platform with Google Cloud’s AI help

a hand holding a smartphone with the Spotify app open

Spotify and Google Cloud have announced an expanded partnership to amplify their expertise in infrastructure, data and analytics, as well as AI and machine learning technologies. 

Spotify has collaborated with Google Cloud as its preferred cloud provider since 2016, with the platform currently serving more than 574 million monthly active users. The new move will see the digital music service exploring Google Cloud’s AI tools to improve critical aspects of the Spotify platform, including content discovery, personalized recommendations and safe listening.

As a start, Spotify will tap further into LLMs to better understand the breadth of its content library and augment the metadata used to present this content to users every day. It will also look into ways to enhance the listening experience by using LLMs and understand the patterns behind users’ favorite spoken content, such as podcasts and audiobooks, to present new relevant recommendations.

Spotify is also exploring the use of LLMs to ensure a safer listening experience by identifying potentially harmful content on the platform.

Gustav Söderström, co-president, CPO and CTO of Spotify, said: “We’re excited to continue building on the strong and trusted foundation we have established with Google Cloud. 

“The evolution of our technology has been matched by Google Cloud’s commitment to building the best possible platform for our products to run on and driving further innovation with the emerging capabilities of GenAI.”

Thomas Kurian, CEO of Google Cloud, said: “Through this expanded partnership, Google Cloud’s AI tools are helping Spotify to elevate the listening experience for its customers.

“Spotify also recognizes the potential AI can have across its business, and together, we will continue to deliver innovative technologies that benefit it.”

Spotify has been investing in the technology for years, including its homegrown ML Platform on Google Cloud while machine learning is already the foundation for its ability to deliver personalized recommendations through new playlists for listeners.

In addition to exploring the potential of AI/LLMs, Spotify and Google Cloud are continuing to deepen their engineering-to-engineering collaboration to scale and grow Spotify’s core features and backend platform.

Spotify is also continuing to leverage Google Cloud’s data capabilities that have driven a wide array of successful campaigns and provide users with valuable insights and analytics to help them succeed on the platform.