Menswear brand Serge Blanco has chosen Infor CloudSuite Fashion, an ERP solution that is specifically designed for the fashion, textile and luxury industries, as part of a project to overhaul its information system and implement an omnichannel customer journey.
Serge Blanco, a member of the LBY family group from Toulouse, has been a fixture in men’s fashion for 30 years. In 2020 the brand became the official dresser of France’s biggest rugby team, the Stade Toulousain, signing a collaboration with an exclusive collection. In addition, the brand relies on a network of franchises, affiliates, 250 multi-brand shops, as well as numerous corners in shopping centers and department stores throughout the world.
Infor’s solution will be connected to various applications, including expense management, payroll management, the e-commerce site, the multi-brand B2B distance selling platform ‘The New Black’, the WSHOP digital SaaS platform and the cash register management software solution from Polaris.
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Patrick Silvestri, information systems manager at Serge Blanco, said: “The decision was made in a concerted manner following a series of internal workshops organized by Elcimaï, Infor’s integrator partner.”
“In addition to the fact that the solution covers more than 90% of our needs as standard, the fact that we can rely on a fully integrated solution with a single repository is one of the main reasons for our choice.”
Philippe Maillet, Infor’s sales director for France for SMB & channel, stated: “Infor CloudSuite Fashion enables fashion brands to manage all aspects of their business in one integrated, configurable and scalable solution, while easily interfacing with third-party applications.”
