Menswear brand Serge Blanco has chosen Infor CloudSuite Fashion, an ERP solution that is specifically designed for the fashion, textile and luxury industries, as part of a project to overhaul its information system and implement an omnichannel customer journey.
Serge Blanco, a member of the LBY family group from Toulouse, has been a fixture in men’s fashion for 30 years. In 2020 the brand became the official dresser of France’s biggest rugby team, the Stade Toulousain, signing a collaboration with an exclusive collection. In addition, the brand relies on a network of franchises, affiliates, 250 multi-brand shops, as well as numerous corners in shopping centers and department stores throughout the world.
Infor’s solution will be connected to various applications, including expense management, payroll management, the e-commerce site, the multi-brand B2B distance selling platform ‘The New Black’, the WSHOP digital SaaS platform and the cash register management software solution from Polaris.
Patrick Silvestri, information systems manager at Serge Blanco, said: “The decision was made in a concerted manner following a series of internal workshops organized by Elcimaï, Infor’s integrator partner.”
“In addition to the fact that the solution covers more than 90% of our needs as standard, the fact that we can rely on a fully integrated solution with a single repository is one of the main reasons for our choice.”
Philippe Maillet, Infor’s sales director for France for SMB & channel, stated: “Infor CloudSuite Fashion enables fashion brands to manage all aspects of their business in one integrated, configurable and scalable solution, while easily interfacing with third-party applications.”