Acumatica has named Jim Desler as its vice president of communications.
Desler will lead the company’s integrated communications efforts in this new role, bringing over 20 years of experience having previously worked in the nexus of government, business, and technology.
Before joining Acumatica, Desler lead the communications function for Microsoft’s business solutions division. He also served as the director of global communications, leading Microsoft’s worldwide communications operations and coordinating events and messaging across more than 60 subsidiaries, and additionally served as Microsoft’s spokesperson for legal, regulatory and policy issues. Before his venture at Microsoft, Desler held prominent positions for the US government where he gained expertise in legal, policy and crisis communications.
Desler will oversee Acumatica’s public relations, analyst relations, internal communications, sustainability efforts, corporate events, and social media and graphic design strategies.
Todd Wells, chief marketing officer at Acumatica, said: “Jim will play a vital role in expanding Acumatica’s external and internal communications and brand strategy, including the continued development of our AcumatiCares program, aimed at environmental, social, and corporate governance initiatives. His experience in the public and private sectors, in political and corporate campaigns, make him ideally suited for this important role. I am confident Jim will be a tremendous partner in Acumatica’s continued growth.”
Speaking of his appointment, Desler added: “I’m thrilled to join Acumatica’s creative and agile marketing team. Acumatica is making a notable impact on the industry with its reputation for customer satisfaction and vertical market functionality. I look forward to sharing the company’s competitive differentiators and driving market share through compelling storytelling and relationship building.”