Privacy technology company Smarter Contracts has announced it will be working with Open Future World, the leading global source of information on open banking, to implement its next generation, blockchain-based consent management platform, Pulse.
Open Future World brings together more than 5,000 organisations, providing them with resources that encourage networking, new business, and opportunities to learn from progressive thought leaders. With data sharing playing such a fundamental role in all open data initiatives, this agreement sees Open Future World pioneering an exemplary method of managing and processing data, in line with the same standards of quality and trust expected of their contributors.
Pulse by Smarter Contracts is a privacy-by-design consent management platform, which gives individuals complete control over how their data is shared and used. By utilising the inherent features of blockchain technology, Pulse creates the highest level of GDPR compliance, whilst increasing brand trust and engagement levels.
The integration of Pulse into Open Future World is the beginning of a multi-year partnership between both organisations, with Smarter Contracts planning on launching additional modules that will deepen the features and functionality of Pulse even further.
Marie Walker, co-founder of Open Future World, said: “Despite best efforts from companies and technology providers, managing consent is still a manual and fragmented process, open to human error and regulatory risk. We regularly examine issues around data ethics, privacy and consent. We’re in the privileged position of being trusted for information, and now want to make it even easier to trust that engagement with us is on your own terms.
“We believe the tailored user experiences, agility and privacy features the Pulse platform can offer is game changing. It’s clear the Smarter Contracts team understands our industry and can customise the platform in order for permissioned data sharing to thrive. We’ve been impressed by how seamless the integration process has been to date and how diligent the team has been in understanding how we use technology and our in-house CRM.”
Wayne Lloyd, CEO of Smarter Contracts, said: “Consumer trust in how data is used, after sharing, is at an all-time low. This is exacerbated when we see headlines relating to how our data is being misused by some of the world’s largest and most recognisable brands, around the world. Without effective tools that foster trust, open data initiatives and its participants will be at risk of not realising their full potential.
“As the largest directory of one of the most important open-data initiatives, Open Future World has the opportunity to demonstrate to the network the value of having robust and effective consent management in place. We’re really excited to work alongside them and show their network just how much value Pulse can unlock.”
