Paul Kurchina joins ERP Today as Global Brand Ambassador

Paul Kurchina, former board director of ASUG and respected SAP analyst, has joined ERP Today as its first global brand ambassador and advisor. Kurchina is considered by both industry and technology corporations as an information technology visionary and internationally respected builder of teams and communities. During his career, Kurchina has worked for companies across many sectors and industries. He has developed and launched numerous IT initiatives and has been involved in various leadership roles in the Americas’ SAP User Group (ASUG). He also served twice on the ASUG board of directors.

Paul Esherwood, publisher and founder at ERP Today, said: “We are thrilled that Paul is joining the ERP Today family to spearhead the launch of our new SAP channel and to accelerate our expansion into North America. Since launching ERP Today in 2018 we have developed a platform that provides business leaders in EMEA with the information they need to navigate the complex world of enterprise technology and digital transformation. Our new SAP channel collates all our SAP content in one location providing subscribers with a one-stop-shop for independent news and analysis on the SAP ecosystem. Paul is one of the best connected SAP analysts in the world and has a long-standing track record of developing communities, particularly within the SAP ecosystem. His knowledge, contacts and experience will be invaluable as we double-down on our commitment to providing our readers with insightful content and analysis. Our plans to launch a global edition of ERP Today, both in print and digital, are already underway and Paul will play a key role in unlocking new markets for us in North America.”

Commenting on the opportunity with ERP Today, Kurchina said: “I am very excited to have the opportunity to work with the great team at ERP Today as their first global brand ambassador especially as they launch their new SAP channel and make plans for expansion. ERP Today produces extremely high quality print and digital content covering enterprise applications and associated technologies for business leaders in EMEA. Their expansion into the North America market is a huge opportunity to not just replicate their success in EMEA but to take it to new levels. It’s truly an honour to have been asked by Paul to contribute to their growth and to help make a difference for customers.”

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