Pivotree creates new B2B customer portal with Groupe Touchette

A building with the Toronto CN tower in the reflection. B2B Pivotree Touchette

Pivotree announced today it has partnered with Groupe Touchette to create a new B2B customer eCommerce portal, with the use of SAP Commerce.

Leveraging SAP Commerce, Pivotree introduced the self-service B2B platform for Groupe Touchette to streamline and reduce friction in the user experience.

Customer feedback for the new service has praised the ease and modernization of navigating product catalogs, searching for exact tire fitments, viewing relevant pricing and applying promotions.

The new B2B platform enables a boost in sales and functionality, resulting in streamlined workflows and an over 15 percent increase in transactions to date.

Groupe Touchette experienced a marked increase in the usage of the transactional website, with over 94 percent of orders going through the site, up from below 80 percent from their previous platform.

Denis Gallagher, VP IT, Groupe Touchette, said: “The tire distribution industry has seen significant shifts in recent years, including the emergence of private label tires, advanced use of data analytics and technology logistics.

“Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility and our customers have been reporting an immediate improvement in their user experience. We are seeing our customer loyalty, competitive advantage and market share, all increasing, coupled with a reduction in calls and costs to our call centers.”

Joseph Lee, general manager, commerce, Pivotree, said: “The market pressures facing retailers and distributors today are becoming more and more complex and it’s vital that technology partners and commerce platforms find new ways to better serve our customers.

“Pivotree’s extensive expertise and demonstrated ability in SAP Commerce and building B2B and B2C storefronts were key factors in Groupe Touchette’s decision to partner with us back in 2018. Digital transformation is an ongoing journey and we’re looking forward to continuing this successful partnership together, as Groupe Touchette grows and expands, and their tech needs evolve.”