PwC has joined the Qualtrics partner network with the aim of standardising customer and employee experience programmes on the vendor’s experience management (XM) platform.
The partnership expands PwC’s existing SAP relationship and will allow joint customers to combine PwC’s return on experience methodology with the Qualtrics experience management platform to measure the business impact of improved customer and employee experiences.
“Building brand equity is no longer solely dependent on delivering products – it has become increasingly driven by the customer and employee experiences organisations provide their stakeholders,” said Matt Egol, principal of digital strategy and innovation, PwC. “Qualtrics is uniquely positioned to collaborate with PwC as the leading experience management platform capable of delivering value across customer and employee experiences that drive the bottom line. We look forward to expanding our relationship with.”
PwC will also provide advisory services to Qualtrics customers.