Through the multi-year partnership, Red Bull will leverage the machine learning, artificial intelligence and data analytics capabilities of Oracle cloud infrastructure to optimise the way data is used across its business, from on-track activities such as car performance to providing more information to the team’s fan base.
Christian Horner, team principal at Red Bull Racing Honda, said: “This is a hugely significant partnership for Red Bull Racing Honda. Oracle is a massive organisation that has been at the forefront of technical innovation for more than four decades. As one of the industry’s most recognized and trusted names in database management and cloud computing, Oracle brings huge capability, innovation, and expertise to many of the world’s largest and most successful businesses.
“To be able to tap into that exceptional power and knowledge is a major step forward for our team. Oracle’s expertise will touch many areas of the business from the development of major fan engagement and brand building mechanisms to providing rich new resources across the team, including within the engineering and design departments.”
Ariel Kelman, chief marketing officer at Oracle, added: “This is the perfect alliance of two organisations that share a passion for design, performance, and winning. Red Bull Racing didn’t win multiple drivers’ championships and constructors’ championships in its relatively young existence without pushing boundaries. Oracle is committed to working with Red Bull Racing Honda to discover and create the technologies and designs that will allow it to surpass expectations and set new standards in Formula 1.”