Reveal USA, a performance partner for SAP-run enterprises, has introduced a commercial model for SAP performance improvement engagements that places 100% of new oVo Rapid Results fees at risk against a defined financial outcome.
Built on its oVo ongoing Value optimization methodology, oVo Rapid Results is Reveal’s SAP performance improvement program. The firm announced on June 2 that every new oVo Rapid Results engagement will be backed by a guaranteed 8x return on the client’s fixed investment within 12 months. If the return is not delivered, the client’s investment will be refunded.
Reveal said it is the first firm in the SAP services market to place 100% of its fees at risk against a defined financial outcome. The model is positioned as a direct challenge to conventional SAP consulting and systems integration pricing, where fees are typically tied to effort, project activity, or delivery milestones rather than measurable business performance.
“For too long, SAP clients have paid for activity and hoped for value,” said Martin Rowan, Managing Partner of Reveal USA. “If we do not deliver the agreed business outcomes and generate the 800% financial return, we do not get paid. The risk shifts from the client to us. That is how it should be.”
Targeting Operational Drift in SAP Environments
Reveal’s model is aimed at SAP-run enterprises where the system is live but not producing the operational or financial performance the business expects. The company describes this as operational drift, where processes diverge over time, manual workarounds increase, spreadsheets take over, and decisions move outside the SAP environment.
In Reveal’s framing, the problem is not failed system availability but underperformance inside live operations. SAP continues to run, but service levels decline, inventory performance weakens, working capital builds, and margins come under pressure.
The oVo Rapid Results program uses live SAP data to identify where execution is breaking down, quantify the financial opportunity, and align business teams around the constraints that affect service, inventory, margin, and working capital. Reveal said the work is carried out inside existing SAP environments, without new software or multi-year transformation programs.
Outcome-Based Pricing Challenges SAP Services Norms
Reveal said its approach is built on more than 20 years of execution inside live SAP environments. Across client engagements, the company reported an average 32% improvement in service levels, a 17% increase in inventory turns, and more than $1.2 billion in released working capital.
The commercial shift is notable because it puts a harder financial commitment around SAP performance improvement. Rather than positioning SAP optimization as an advisory, assessment, or transformation planning exercise, Reveal is tying payment to measurable value delivery within a 12-month window.
The announcement lands as SAP customers continue to weigh major investments in S/4HANA, RISE with SAP, supply chain modernization, and AI-enabled process change. Reveal’s message is that many organizations still have value trapped inside their existing SAP environments and execution performance can be improved before, during, or alongside larger transformation programs.
For manufacturers and other SAP-run enterprises, the model also raises a practical procurement question. If service providers claim they can improve working capital, inventory turns, and service levels, more customers may ask whether some portion of that claim should be reflected in the fee structure.
What This Means for ERP Insiders
Outcome-based pricing raises the accountability bar for SAP services. Reveal’s 100% fee-at-risk model pressures service providers to connect performance improvement work to measurable financial value, not just project activity or delivery effort. For system integrators and specialist partners, the announcement creates a sharper commercial link between SAP optimization claims and business results.
Operational drift exposes hidden value leakage in live ERP estates. Reveal’s framing highlights a common ERP challenge: Systems may remain stable while processes, workarounds, and decision-making gradually move outside standard execution paths. For enterprise architects and transformation program owners, the implication is ERP performance improvement must operate as an ongoing business discipline, not only as a pre- or post-transformation exercise.
SAP optimization depends on execution inside live operations. Reveal’s approach uses existing SAP data and business teams to identify execution constraints without adding new software or launching a multi-year program. For ERP vendors, product teams, and partner strategists, optimization strategies need to show how ERP platforms convert operational data into measurable improvements in service, inventory, margin, and working capital.
