New Salesforce commerce solution will help retailers ‘go headless’ fast

Salesforce has unveiled Composable Storefront, a fully-customizable, headless digital storefront that gives online retailers the ability to make site changes with speed and flexibility in order to increase sales, conversions and basket size, while driving down costs.

Pre-built packages made ​​specifically for headless implementations and use cases with commerce partners were also announced at the eTail East conference in Boston yesterday. These include best-in-class integrations, pricing, and implementation accelerators from across the Salesforce ecosystem, all anchored by Commerce Cloud.

According to Salesforce, this kind of digital storefront is important to retailers because they desire adaptable and flexible commerce sites that can keep up with ever-evolving customer preferences. Headless commerce separates the front end and back end of an ecommerce solution, enabling brands to customize digital storefronts quickly and affordably without a disruption to the shopping experience.

Salesforce’s latest State of Commerce Report reported that retailers are investing in headless commerce to drive growth, with 77 percent of commerce organizations having already implemented headless architecture, saying it gives them increased agility by allowing them to make changes to their storefront quickly. According to the report, the top three sectors most likely to adopt headless in the coming years are health and beauty, food and beverage, and communications and media.

The report also found that 80 percent of businesses that don’t currently have headless commerce technology have plans to implement it in the next two years.

Scot Gillespie, GM of Commerce Cloud, said: “With customers expecting both engaging and seamless ecommerce experiences, headless architecture can help online retailers build and implement site changes with speed and agility. Salesforce’s Composable Storefront is a secure, trusted platform that empowers users to leverage headless while accelerating time to market and reducing costs.”