SAP acquires search-driven analytics capabilities

SAP has acquired Askdata, a start-up focused on search-driven analytics, to strengthen its ability to help organizations make better-informed decisions by leveraging AI-driven natural language searches.

Askdata applies artificial intelligence technology to natural language processing, which gives users the ability to answer any data question with a simple search. Users can interact with data in a simpler way, without having to learn a self-service analytics product, enabling them to extract maximum value from data quickly.

Available in multiple languages, Askdata’s personalized experience connects live to source applications without moving data, while retaining the complete business context to return meaningful answers and proactive insights.

As part of the deal, Askdata’s IP will become part of SAP Business Technology Platform and contribute to a next-generation lightweight analytics experience for SAP Analytics Cloud solution customers and to line-of-business applications.

Irfan Khan, president and chief product officer of SAP HANA database and analytics at SAP, said: “The data and analytics market is evolving, and it is imperative that we provide simpler user experiences that will empower casual users to be able to make data-driven decisions independently,” said. “The ability to cater to a wide range of user profiles will be the primary driver of data and analytics adoption. Askdata provides SAP with a path to lead this transition to the benefit of our customers.”