At SAP Sapphire 2025 in Orlando, one topic radiated from every keynote, side-stage, and solution booth like the Florida heat itself: artificial intelligence. But amid the halo grabbers—“agentic AI,” “native autonomy,” “digital workforce”—one voice stood out for its clarity, pragmatism, and strategic depth. That voice belonged to Sean Kask, SAP’s Chief AI Strategy Officer.
In a revealing, interview with ERP Today’s Mark Vigoroso during SAP Sapphire 2025, Kask peeled back the curtain on how SAP is building, scaling, and operationalizing AI at enterprise scale—not just as a technology trend, but as a competitive moat. “Even I have trouble keeping track of all the announcements and use cases,” he admitted with a laugh. “But make no mistake—this has been years in the making.”
In a landscape flooded with AI hype, SAP’s strategy stands out for its depth, rigor, and customer-first pragmatism. As Kask summed it up: “You want assets that are hard to replicate, and an organization that can exploit them. That’s how you lead—not just this year, but for the next ten.”
For all its technical firepower, SAP’s AI strategy begins with ethics. “We design for human empowerment, not displacement,” said Kask, referencing SAP’s published AI Ethics Policy—one of only six companies to earn a perfect score in the World Benchmarking Alliance’s ethics evaluation.
Listen in to learn more about SAP’s latest AI-driven strategy and how SAP’s go-to-market approach prioritizes controlled experimentation.
